Former Manchester United forward Eric Cantona was added as director of soccer in mid-January 2011 , with former United States player Cobi Jones as associate sports.sports_team_roster .

Kellogg 's sponsored the # 5 for Labonte , Kyle Busch , Casey Mears , and Mark Martin until 2010 , and it then served as an associate sports.sports_team_roster for Carl Edwards ' # 99 car for Roush Fenway Racing .